Professional Convention
Management Association Foundation

SHOWCASING CALGARY INTERNATIONALLY!

Project Background

Bird Creatives had the incredibly exciting opportunity to show off Calgary internationally! Supporting presenting sponsor Tourism Calgary, on June 24, we delivered signature programming for the “Give Back Bash” hosted by the Professional Convention Management Association (PCMA) Foundation.

KEY ACCOMPLISHMENTS

  • Successfully showcased Calgary on an international stage by activating Tourism Calgary's sponsorship at the Professional Convention Management Association (PCMA) Foundation's "Give Back Bash" in Detroit, Michigan.

  • Developed and delivered Calgary-centric activations that highlighted the city's appeal to over 400 global business event strategists.

    • Live Champagne Wall: Designed an interactive feature where guests could activate a custom Blue Sky Spritzer cocktail through a live champagne wall.

    • Calgary Confections Candy Cart: Curated a selection of Calgary-inspired treats, including mini-donuts and blue and yellow candies, for guests to enjoy.

    • Giant Jenga and Cornhole Games: Organized large-scale games that offered guests the chance to win custom Calgary prize packs.

    • Coordinated a lively performance by Howl2Go band with dueling pianos that energized the crowd.

    • Contributed to the event's memorable atmosphere with a stunning fireworks display during the 66th edition of the Ford Fireworks.

  • Item descrCollaborated closely with Tourism Calgary to creatively promote Calgary as a premier destination for future conferences and events.iption

BLOG

Check out our blog for our full experience with PCMA Detroit!