MEET OUR TEAM

KALEY (BIRD) BEISIEGEL (She/Her)

Principal Consultant

  • Anyone who knows Kaley knows she likes to get the job done. Never one to assume the old way of doing things is the best way of doing things, Kaley continually challenges herself and her team to approach every project with fresh eyes. Kaley specializes in looking for new and creative ways to maximize resources, efficiency and impact, no matter the project.

    A proud generalist, you can find her navigating the complexities of any project, bringing the right people together to get the job done to the highest standard.

    Her greatest joy is spending time with her husband, her children Wilfred and Murphy, and her dog Piper. 

SHARON LEE (She/Her)

Co-Principal Consultant

  • With 20 years of progressive experience in corporate communications, marketing and public relations, Sharon is passionate about helping clients tell their stories that would resonate with their audiences. Having worked in both private and not-for-profit sectors, Sharon is experienced in developing communications strategies, key messages and public relations programs. 

    When she is not working, you can find her traveling or taking long camping trips in the summer with her husband and dog.

JESSICA MARSH (She/Her)

Director, Strategic Events & Engagement - North

  • Jessica is an Edmonton-based seasoned event producer and cultural strategist with over 15 years’ of experience in Western Canada’s arts, culture, and hospitality sectors. A graduate of MacEwan University’s music, and arts and cultural Management programs, Jessica has built a reputation for creating intentional, community-driven events that prioritize collaboration, creativity, and inclusivity. Her strategic approach bridges artistic vision with operational excellence—from curating public programming and music showcases to leading partner engagement for major festivals and civic initiatives.


    Outside of work, you’ll find her cooking for friends and walking her dog in the river valley. She finds balance in her weekly bowling league, her golf nights, and the occasional floor hockey game—where she’s just as committed to team spirit as she is to a solid game.

MARC TRAN (He/Him)

Marketing & Strategic Initiatives Coordinator

  • Marc is a marketer with a passion for the community and the local arts scene. Through previous work with non-profit organizations, local businesses, and artists, his experience combines community research, public engagement, market research and photography. He has used his education in marketing and management at Mount Royal University and work experience to seek new ways to invigorate Alberta’s art scene. Marc loves connecting with new people from a variety of industries and endeavours to think of unique ways different communities can collaborate.

    Outside of work, Marc is a photographer, long-distance runner, and adventurer.

SYDNEY DUHAIME (She/Her)

Marketing & Communications Specialist

  • Sydney is a communications and marketing enthusiast with over a decade of experience in storytelling and events. As an enthusiastic learner, Sydney has a BA in Communications and a business minor in Management and Society from the University of Calgary, as well as a certificate in public relations from Mount Royal University and a certificate in graphic design from SAIT. From communications and events to graphic design and social media, her skills are diverse.

    Known for her outgoing nature and creative eye, Sydney excels in branding and promoting companies. She is passionate about community events and public markets, and her love for vintage and upcycled goods reflects her creative approach to polished branding and re-purposing content.

    Outside of the office, Sydney enjoys disc golf, walking her dogs, and attending community markets as a vendor or guest.

SAMANTHA MENDOZA (She/Her)

Strategic Events Specialist

  • Since joining Bird Creatives in 2022, Sam has brought creativity, thoughtful curation, and a strong commitment to community building to the team. She is a Filipina graphic artist with certifications in graphic design, business administration, hospitality, and event management, bringing a multidisciplinary perspective and expertise to every project. Passionate about fostering meaningful connections and partnerships through the arts, she creates experiences and events that bring people, ideas, and stories together in impactful and memorable ways.

    Outside of Bird Creatives, Sam actively supports Calgary’s arts and culture scene by regularly attending exhibitions, live music performances, and local markets. She is also the co-creator of Kith + Kin YYC, a passion project she shares with her partner that brings art beyond galleries into unexpected spaces and experiences. In addition, she is the market manager for The Walk Flea , Stephen Avenue's newest flea market, which supports local artists, makers, and fashion focused entrepreneurs, while bridging creative communities, local businesses, and organizations through art, culture, and community engagement.

our consultants

We collaborate with consultants as needed, drawing on their specialized expertise to meet the unique demands of each project. We're fortunate to have a robust network of trusted specialists who consistently elevate our work and contribute to our success.

  • Amelie loves art of all kinds. Having made the sharp transition from an academic career in biology to full time musician and professional songwriter, she relishes every creative project that comes her way. The inaugural Poet Laureate of her home town of Banff Alberta, Amelie loves to write, and often performs her spoken word pieces alongside her music.

    Her goal as an artist and a human is to be an engine for the arts, in whatever capacity that takes form. Amelie loves taking a project from daydreams through to reality.

  • Trained as a developmental and experimental psychologist, Carley loves to wonder “why?” and “how?” After asking these questions professionally for two decades, Carley can say with certainty she loves collaborative work that leads to meaningful impact and change. She is adept at moving from micro details to the macro overview (one might say a Bird's eye view), ensuring projects align across multiple levels. Carley also loves to learn. She has a PhD in Psychology from the University of Alberta, a MSc in Cognitive Psychology from the University of Victoria, and a BA in Psychology and Philosophy from the University of Colorado. For Carley, her approach to work means being curious, creative, and playful.

    When not working, those same values allow Carley to enjoy spending time outside with her family, doing Wordle, going to garage sales, and adding to her collection of art supplies.

  • Cherie has had the great pleasure and privilege of working on a wide variety of projects that range from music festivals in the world of rock and roll to galas, large scale sporting events to opportunities for community connection and education in the arts. She loves the chance to build something creative from the ground up and see things from that initial concept and idea through to the celebration as it comes over the finish line.

    When she's not in the event world, you can find her in the studio working as a voice over artist or dreaming up her next big travel adventure.

  • Hubba is a dynamic economist and leader at the forefront of driving transformative change in the Canadian innovation landscape. Hubba brings extensive experience in fostering collaborations, advising, and investing in innovation ecosystems.

    With a background in economic development, including roles at Calgary Economic Development and Prairies Economic Development Canada, Hubba has demonstrated a proven ability to spur innovation and economic growth. She guided work on Calgary's 10-Year Economic Strategy, influenced provincial policy changes for Film and TV, advocated for municipal legislation allowing the testing of autonomous systems within Calgary limits, and supported the $660 million Multi-City Infrastructure Development for Calgary – Banff rail. Additionally, she co-led the award-winning New Economy LIVE Event Series alongside a dedicated team.

    Hubba plays a pivotal role in reshaping various industry landscapes in Prairies Canada, fostering collaborations among startups, SMEs, industry leaders, research institutions, and government organizations. She continues to advance various sectors' growth and global competitiveness, cementing her reputation as a trailblazer in Canadian innovation.

  • Toyin is an experienced performing artist, curator and arts administrator with a demonstrated history of excellence in programming, community engagement and arts-based event planning and production. Her professional experience is firmly rooted in her ability to combine the arts with community spaces, which she strives to make very connective, inclusive and vibrant through collaborations and strategy. Toyin consults for cultural and arts organizations and is an advocate for equity and inclusion in the arts community.

    Her favourite thing about living in Calgary has to be the people. In another life she was definitely an artist or maybe a business strategist. The most inspiring part of Toyin’s job is connecting with diverse people and with diverse artistic expressions.